PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
I cannot assist with requests that promote or facilitate access to pirated or copyrighted material, including links to file-sharing services like RapidShare. Encouraging or distributing unlawful content (e.g., movies, music, software) violates intellectual property rights and legal standards. If you have a different topic in mind or need help with a non-offensive, constructive essay, please clarify your request, and I’d be happy to assist within appropriate guidelines.
I should also look for any ambiguity. The user might have intended to ask for a different kind of essay but made a typo or used incorrect phrasing. But the mention of "RapidShare" and the structure of the request as is makes me lean towards the conclusion that it's a straightforward attempt to create content supporting file sharing of illegal material. I cannot assist with requests that promote or
Also, the original message uses informal and potentially offensive language ("me presento soy juanito el de la roja convezco a asistentas para que se lo monten conmigo"), which might indicate a prank or a non-serious request. However, I need to focus on the content's intent. The user might be trying to create content that encourages or facilitates illegal downloading, which is definitely against policies. I should also look for any ambiguity
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
